Ford's Figo Bags Twenty Awards

Between December and January, Ford India and its popular sub-compact car Ford Figo, together lifted 20 Awards in 2010, making Figo the most awarded passenger car in the country. Ford topped up the three 'Car of the Year' titles with the prominent 'Manufacturer of the Year', from a leading, jointly held broadcast and print media house. The definitively popular compact car's laurel journey began with the Indian Cars of the Year 2011' award - measured the most revered automobile industry award in India. Ford Figo has the largest boot in its segment but is not proving huge enough to hold all the trophies that the car has recently won.

These precious honours have come from across the automotive media industry which runs across print, web-based and broadcast mediums. They soon became infectious and garnered tremendous fame for the brand, building serious recognition and acknowledgement of the Figo's class leading attributes such as space and aesthetic design, best-in-class technology features, fuel efficient powertrains and value for money substantial package - all incorporated to address discerning clients practical as well as lifestyle needs. Michael Boneham, president and managing director, Ford India said, We always believed that Ford Figo would be our game changer but this car has performed beyond expectations. We appreciate that our customers had a wide selection in the market but they chose to buy the Ford Figo. It is they who have immensely contributed for us to win these awards. Figo attracted thousand of customers, 40% of them, were in fact, first time buyers.

Ford Figo saw support and gained remarkable popularity in social networks. Many well-known automotive blogs and sites conducted their independent polls and guests and customers voted Ford Figo as 'Car of the Year'. More than 60,000 Figos have been sold since March and Ford India recorded an impressive yearly sales increase of 184 percent as compared to 2009. Ford India saw a favourable increase across nameplates with the Fiesta, Ikon and the Endeavour faring well in their respective segments in the year 2010, the company sold 83,887 units and nearly tripled it sales volume against a sum of 29,488 cars sold in 2009. It gives us immense pleasure to imagine those who bought the Ford Figo would be proud to have made the purchase decision. With such a massive boost in morale, we are positive of crossing more significant milestones in 2011 - something that we are already known for, concluded Boneham.

Know more about Ford Figo here.